Organizations are comprised of individuals; therefore they are social entities first. A family and a business are both organizations. The purpose of a family unit is socialization, which is a term used by to refer to the process of inheriting norms, customs and ideologies. In order to fulfill the purpose of family, the unit must develop a core behavioral glue – loyalty. The purpose of a business unit is to provision service in exchange for value. In order to fulfill the purpose of business, the unit also develops a core behavioral glue – competency.